ISSUES AND CHALLENGES OF EXPORTING MALAYSIA MUSANG KING DURIAN TO CHINA
DOI:
https://doi.org/10.0079/q8sjsk46Keywords:
Durian industry , Agriculture in Malaysia , Durian Export Market , Durian Cultivation and GraftingAbstract
This project paper is to analyse and understand Musang King Durian (MSKD) for its fruit, plantation and market, especially export to China Market. To make comparison to Thailand durian Monthong. To use research finding to recommend to answer to all challenges. Porter Five Force model and SCCMT to give in-depth figure to support the proposals.
Projection of China durian market size on 2030, to find out that Malaysia MSKD is able to achieve 10% of China market share. This achievement is significant for the MSKD plantation in Malaysia. To find out the challenges faced by the MSKD plantation and analyse the main issue and proposal. Study of Malaysia MSKD export to China and key factor for approval.
To understand supplies chain logistic model currently practice and propose proposal.
