Vol. 2 No. 1 (2025): Volume 2, Issue 1, 2025

Articles

• Innovation and Risk Management in High-Risk Medical Device Development: Lessons from Japanese Venture Companies

  Seiya Shimanuki, Kita Motohiro, Desmond Lee Cherng En, Ahmad Massu Ramli (Author)

  1-9

  • Innovation and Risk Management in High-Risk Medical Device Development: Lessons from Japanese Venture Companies

• Leveraging New Media for Brand Promotion: The Influence of Influencer Marketing and Personalized Advertising on Consumer Engagement and Trust

  Cai Qi Ze, Desmond Lee Cherng En, Lee Chia Seng, Louis Chin Yuk Su (Author)

  10-20

  • Leveraging New Media for Brand Promotion: The Influence of Influencer Marketing and Personalized Advertising on Consumer Engagement and Trust

• Empowering Leadership, Organizational Culture, and Lecturer Innovativeness in Malaysian Universities: The Moderating Role of Psychological Capital

  Guo Shu Ya, Yong Fung Lan, Teh Hoong Tat, Wong Sook Han (Author)

  21-30

  • Empowering Leadership, Organizational Culture, and Lecturer Innovativeness in Malaysian Universities: The Moderating Role of Psychological Capital

• An Empirical Study on Lecturers’ Perceptions of Digital Gender Equality in Malaysia

  Yong Fung Lan, Louis Chin Yuk Su (Author)

  31-42

  • An Empirical Study on Lecturers’ Perceptions of Digital Gender Equality in Malaysia

• Evaluating the Impact of Teacher Evaluation and Education Incentive Systems in Universities

  He Yi, Louis Chin Yuk Su, Yong Fung Lan (Author)

  43-54

  • Evaluating the Impact of Teacher Evaluation and Education Incentive Systems in Universities

• Workforce Resilience and Staff Retention Strategies at the Front of House (FOH) Department: A Case Study of Ascott Hotel Kuala Lumpur

  Hanley Chew, Dr Shirley Tan Sie Ling, Professor Dr. Jamalludin Helmi Hashim (Author)

  55-68

  • Workforce Resilience and Staff Retention Strategies at the Front of House (FOH) Department: A Case Study of Ascott Hotel Kuala Lumpur

• The influence of Coca-Cola brands on consumer purchases in the beverage market: Japan's perspective

  Ryo Nishizaki, Desmond Lee Cherng En, Ahmad Massu Ramli (Author)

  69-79

  • The influence of Coca-Cola brands on consumer purchases in the beverage market: Japan's perspective

• Digital Transformation in Japanese Companies: Navigating Cultural Barriers, Leadership, and Innovation in the Era of Society 5.0

  Hideto Tsuchiya, Teh Hoong Tat, Wong Sook Han (Author)

  80-95

  • Digital Transformation in Japanese Companies: Navigating Cultural Barriers, Leadership, and Innovation in the Era of Society 5.0

• AI in Higher Education: Balancing Innovation and Ethical Challenges

  Takahiro Fujimoto, Nelson Wong Zee Yang, Siti Aishah Berhan (Author)

  96-109

  • AI in Higher Education: Balancing Innovation and Ethical Challenges

• The Influence of Reference Groups on Branded Apparel Purchases Among Sabah Youth

  Mohammad Ghazali Hajiji, Chin Yuk Fung, Desmond Lee Cherng En (Author)

  110-120

  • The Influence of Reference Groups on Branded Apparel Purchases Among Sabah Youth

• Adapting to Local Consumer Behaviour and Competitive Pressures: A Case Study of Digital Transformation in Retail

  Yan Ge, Louis Chin Yuk Su (Author)

  121-130

  • Adapting to Local Consumer Behaviour and Competitive Pressures: A Case Study of Digital Transformation in Retail